My BUNBEAN packaging is designed such that it reflects it’s values. Using my colour scheme and my bunny mascot, the pacaking aims to evoke the warmth and joy that turns each purchase into a small comforting moment. The packaging itself is targeted at students and young adults who appreciates cozy aesthetics and soft pleasures. It allows individuals to enjoy calm spaces presented in a thoughtful design. This design aligns with BUNBEAN’s mission of providing comfort and softness. By emphasising on it’s simplicity as well, the design shows the brand’s core values and allows the buyers to have a better connection that goes beyond the cafe experience.